Bob Barchi's Big 10 Bomfog
"Our first year in the Big Ten Athletic
Conference was more positive than many pundits had predicted.
Scarlet Knights teams across all sports enjoyed the excitement
of joining a storied and competitive conference. . . . Our fellow
B1G schools . . .boast some of
the nation's top programs in many sportsin fact, Big Ten
teams won national titles last year in football, wrestling, rowing,
women's lacrosse, women's volleyball, and women's cross countryand
finished runner-up in men's basketball. . . .
It's hard to measure the full impact of our participation in
the Big Ten, but we have seen a number of very positive measuresfrom
. . . the approximately $2.4
million worth of media exposure for
Rutgers' academic programs on national television, to the 18%
increase in giving to the university for Athletics and athletic
scholarships. And with each year of conference membership we
come closer to a full share in Big Ten television revenues, critical
to moving Athletics toward financial self-sufficiency."
Million worth of media exposure . . ."
Whitford, award-winning West Wing actor and Wesleyan University
whole idea of 'brand' and the way it's being manipulated is permeating
everything. It's a perverting
force. . . . I'll sit in Board meetings at Wesleyan, which is
a place I love, and I'll hear the word 'brand' -- 'What's our
brand?' We're a f---ing university, not a tube of toothpaste."
April 23, 2015
L. Barchi, president, Rutgers
our brand next to Michigan's brand on a million TV sets is something
I couldn't possibly buy in terms of marketing."
June 10, 2013
Comment from a NJ news blog:
We keep circling the wagons on the same issues and themes over
and over and over again. Among them:
1) RU has not had a strategic response to declining state aid
beyond raising tuition.
2) The already bleak financial
picture for RU got much worse now that RU is the proud owner
of a med school.
3) RU can't be a serious player in athletics and in the B1G because
it lacks a robust endowment and annual giving is too little to
bond finance against.
4) The town of New Brunswick is depressing.
5) Elite athletes with the luxury of choice in New Jersey too
often choose to go elsewhere.
6) Most of RU's living alumni graduated from institutions of
Rutgers that no longer exist: this problem has big implications
In short: stop expecting football or the athletic department
as a whole to out-perform the university as a whole. Given our
situation, the results on the athletic field are actually quite
consistent with where we are. And if and when the big payday
comes from the B1G there is nothing to suggest that the new found
bounty will deliver us to the promised land. The new funds simply
replace in whole or in part the current operating subsidy.