We will not excuse. We will not equivocate. We will not retreat a single step. And we will be heard.

 A Message from the President

To the Rutgers University–New Brunswick Community

The arrests yesterday of seven current Rutgers students for assault, robbery, and other charges bother me no end. Some of them were "student athletes." That makes it worse. It attracts attention.

Let me state the obvious: this behavior is not reflective of Rutgers or of the members of our academic community. Everybody understands that this kind of behavior isn't the kind of thing typical Rutgers students indulge in. No guns. No breaking of jaws. No grade tampering. None of that.

You walk onto the Rutgers campus, you see students strolling along the shaded paths discussing Wittgenstein, or arguing about Einstein's account of gravitational lensing. Bright, intellectually engaged students, too involved in reading and thinking and arguing about ideas to break into rooms and take money from other students at gunpoint. Especially with masks on.

This business about trying to rig athletes' grades and breaking the jaws of bystanders and wearing masks and robbing people at gunpoint has the potential to shape an image of the University that only we, together, can confront with a firm commitment to our highest slogans. That's why I'm writing you now.

I want to ask everyone in the Rutgers community to help with damage control.

In this -- I don't want to say "emergency," but maybe "moment of discomfort" -- in this moment of discomfort I think it's reasonable to ask alumni and boosters to help douse the flames of controversy.

In particular, I want to ask those on "booster boards" to help me discredit the news outlets that have carried stories about the arrests of our student athletes.

Some have asked me about strategies. For those who want to lend aid in this moment of discomfort, the best tactic will be what we in Old Queens call KTM. It can be mastered in a second. Maybe faster. Imagine that a doctor comes to you, for instance, with the news that you have an inoperable cancer.

This is not pleasant. The word "inoperable" means that you are going to die soon. But you don't have to just sit there and suffer: you can kill the doctor. That way, you might be dead, but the doctor will be too. You get a feeling of satisfaction.

For instance, if a New Jersey newspaper like the Star Ledger should even mention the gunpoint robberies or broken jaws or grade tampering on an inside page, a thing you could do is flood the booster boards with posts that vilify the Star Ledger.

There are ways of doing this. For instance, you could call the paper the "Star Liar." That would be tremendously witty and original and it would subtly show that you don't like their stories about the Rutgers football franchise. Or if one of their writers had a name like "Politi," for instance, you could give him a witty nickname like "penishead." That would show him.

If the paper has a website, you could advise everybody not to "give them the clicks." Or you can keep saying that the paper "had it in for Rutgers." In other words, it's not essentially different from killing the doctor who tells you about the cancer.

One other tactic: minimize the news by contrasting it with something worse, like terrorist bombings or cannibalism. For instance, you might write messages on the boosters' board along the lines of "Hey, look, busting into a room and taking money at gunpoint isn't pedophilia, is it? What about TTFP!"

Or you could say "Look, a little bit of leaning on a faculty member to boost a grade for a 'student athlete' isn't like UNC. UNC had whole departments writing papers for their 'student athletes.' Rutgers isn't UNC." This way, everybody sees that Rutgers isn't UNC.

One last thing. We need to get the message out that Rutgers is an outstanding academic institution whose students achieve remarkable success. Those who say it's a glorified high school with open admissions and hordes of "party animal" students who couldn't care less about the life of the mind need to be drowned out. Those who say that the "Grade 13" atmosphere on campus is totally due to trying to become a sports factory like Nebraska or Ohio State also need to be drowned out.

I'll do my part. As president, my job is to go around talking constantly about how Rutgers is a "distinguished" university. The point is to promote the brand. The point is to keep saying stuff like "distinguished" and "world class" until people stop laughing in your face. You keep repeating the words. You wear them down. That way, after a while, almost nobody laughs in your face anymore.

Finally, some have asked if I'll have the spine to abolish the football and basketball franchises, return Rutgers to participatory athletics, and leave the presidency feeling like I've done something worthwhile in my life. I'll have to get back to you on that one.


The President


Rutgers BOG asks --

Is it time to bring back


"Bad decisions," "poor judgment"

An interview with ETG's Michael Mendacium on public relations and media management in a time of athletics scandals.

Secrets of ETG treatment


Athletics & Academics

Q & A: What is an

"Honors College"?

Lesniack is back!

Bradley Whitford, award-winning West Wing actor and Wesleyan University trustee:

"The whole idea of 'brand' and the way it's being manipulated is permeating everything. It's a perverting force. . . . I'll sit in Board meetings at Wesleyan, which is a place I love, and I'll hear the word 'brand' -- 'What's our brand?' We're a f---ing university, not a tube of toothpaste."

Wall Street Journal, April 23, 2015


Robert L. Barchi, president, Rutgers University:

 "Having our brand next to Michigan's brand on a million TV sets is something I couldn't possibly buy in terms of marketing."

New Jersey Monthly, June 10, 2013

 Rutgers and the


Fig Leaf

Now featuring

"Soybean Wind"

(or, is "Mark Emetic" Mark Emmert?)

Rutgers Economics  Professor

Mark Killingsworth


Bob Barchi's revenue fantasy


From The Philadelphia Inquirer:

Rutgers Law Professor Michael Livingston


Rutgers in the Barchi/Flood Era

Rutgers 1000 in Anti-Sports-Corruption History 

The Drake Group's 2012



Acceptance Speech

 Losing at a Dollar a Second: Rutgers University

"Of all the schools that have tried to use intercollegiate athletics to advance the university’s name recognition and mission, none have done so more vigorously and expensively than Rutgers University. At last report, the school’s spending on sports exceeds revenue by over $36 million annually. That is the equivalent of a dollar a second during every minute, hour, day, week and month of the year. . . .

Rutgers is the only one of the nine colleges founded during the colonial era not in the top 50 in the Forbes Best Colleges list. Perhaps rather than concentrating on athletics, it should behave like the other eight colonial schools, none a big-time athletic power, and concentrate on using the prestige derived from its colonial heritage to build academic prowess."

Forbes Uncovers the Clue!

Trauma, depression, dementia

An update for fans & boosters

"Every current NFL player can expect to suffer from chronic traumatic encephalopathy, a degenerative disease that leads to memory loss, impaired judgment, depression, and dementia.

Football players are also four times more likely both to die from ALS and to develop Alzheimer's disease.

An NFL player can expect to live twenty years less that the average American male. By that measure, each season costs an NFL player about six years of his life. Football fans, in other words, must ignore the fact that we are watching men kill themselves."

Nathanial Rich, "The Super Bowl: The Horror & the Glory," The New York Review (5 March 2015), p. 54.

RU1000 asks prominent neuroscientist Robert L. Barchi:

"What about college football?"

Rutgers 1000 mourns the passing of two loyal alumni supporters


Rudolph S. Rasin, Rutgers College '53

1930 - 2014

Bert Vorcheimer, Rutgers College, '55

1933 - 2014



A=. . . and gentlemen in England now abed

Shall think themselves accursed they were not here,

And hold their manhoods cheap whiles any speaks

That fought with us upon Saint Crispin's day.

--Shakespeare, Henry the Fifth, 4.3



The "Big Ten" is a BIG mistake

 "At division IA schools, 'amateur' is to 'athletics' what 'electric' is to 'chair'."

-- Peter Postlewaite

Three guesses what these names

have in common:

Shari Acho
Mike Adams
Brian Ballorini
Paul Belting
Krista Bird
Howie Brown
Corey Brown
Louis Bullock
Morgan Burke
John Chadima
Maurice Clarett
Luther Clay
Mary Sue Coleman
Harry Combes
Tim Curley
Travon Davis
Jamal Davis
Ron Dayne
Phil Dickens
Bobby DiGeronimo
Ron Dunlap
Pete Elliott
Jamar Fletcher
Gordon Gee
Andy Geiger
Thaddeus Gibson
Gregory Gill
Peter Gray
Rick Greenspan
John Hagen
Jordan Hall
Jewel Hampton
Clem Haskins
Julie Hermann
Dan Herron
Travis Howard
Derrell Johnson-Koulianos
Phil Jones
Andy Katzenmoyer
Gene Keady
Frank Kendrick
Aaron Kniffi

Steve Kuberski
Maurice Linton
Dennis Lundy
Ed Martin
Robert Marve
Mayes McLain
Michael McRobbie
Willis Mercer
Marc Mills
Jim O'Brien
George Perles
Tim Pernetti
Lawrence Phillips
DeVier Posey
Terrell Pryor
Vance Redfern
Mike Rice
Pat Richter
Eddie Rife
Adam Robinson
Kim Roslovic
Kelvin Sampson
Jerry Sandusky
Boban Savovi
Gary Schultz
Michael Senters
Sue Shand
Kevin Shapiro
Gene Smith
Graham Spanier
Tom Stidham
Neal Stoner
Maurice Taylor
Deon Thomas
Solomon Thomas
Robert Traylor
Jim Tressel
Chris Webber
Adam Wegher
Mike White
John Wiley
Mark Yudof




and it's








Pro & Con: the "standard" fallacies

Mason Gross and Dr. Lewis Thomas on the mentality behind

The Barchi Plan for the RU Brand

Ditzco strikes back!

with strip-mall architecture


blaring TV!

nonstop commercials!

prison-block residential complex

retail stores!

fast food franchises!

For context see

Devco's desecration of our Old Queens campus

Joe Queenan in the Wall Street Journal

Julie Hermann, Anthony Weiner

and the

Redeeming Power of Chutzpah

Karl Kirschner's Latest Coup!

Whitman, Einstein, Bill Bradley elected to Rutgers Hall of Distinguished Alumni

Rutgers alumnus Walt Whitman

Carl Kirschner, AD for the Ages






Wording on the framed plaque given to Dean Carl Kirschner by the Rutgers Athletics Department in recognition of services provided to the athletics program. Kirschner, well known as a Rutgers athletics supporter, was for many years permitted to travel to away games on the same airplane as the football team.

Former Rutgers Dean Carl Kirschner (right), seen here in intimate colloquy with former Athletic Director "Bob" Mulcahy.

Among his many other services to the Athletics Department, Kirschner won signal recognition for admitting to Rutgers one Damaso Munoz, a football recruit whose credentials included a substantial number of credits purchased for $399 at "University High School," a storefront operation specializing in preparing candidates for admission to universities with Div IA athletics programs.

Kirschner first served as interim athletic director when AD "Bob" Mulcahy was fired in connection with questionable financial manipulations.More recently, serving as interim AD after "Tim" Pernetti was fired in connection with a national scandal involving basketball coach Mike Rice, Kirschner played a major role in the hiring of basketball coach Eddie Jordan, a proud Rutgers alumnus who, as it happens, never graduated from the university, a fact that somehow eluded Carl Kirshner's amazing "due diligence" committee:

 "I have come to know Eddie Jordan as an open, honest and terrific person to lead our men's basketball program," said interim athletic director Carl Kirschner in the press release announcing Jordan's appointment. "Rutgers is very fortunate to have Eddie return to his alma mater to restore pride in the program."

One verified Rutgers alumnus described Jordan's 5-year contract, amounting to $6.25 million, as "obscenely expensive." Another Rutgers alumnus remarked, "with people like Kirschner on board, we don't have to worry anymore about Rutgers going into a death spiral. It's guaranteed."

Edward Jordan, Rutgers Hall of Distinguished Alumni

 Fatbitch! Paisano! Lesniak!

Memories from the RU1000